Collins Majale — known to a generation simply as COLLO (KING WA RAP) — is a Kenyan artist, entrepreneur, mentor and civic leader. For more than a decade he has stood at the intersection of music, culture and citizenship, using every stage as a platform to build the next generation.

He rose from Nairobi's rap circuit to become one of East Africa's most respected voices — a founding presence in the region's hip‑hop movement and a lyricist whose work sits comfortably between the street and the sanctuary.

Today, COLLO's work extends far beyond the booth. Through Beyond 27', he mobilises young Kenyans around leadership, mental health and civic responsibility. Through KiFALME, he builds a lifestyle brand rooted in ownership and identity. Through the Sauti Ya Kijana Foundation, he mentors the next wave of artists, thinkers and citizens.

His creed is simple: music inspires culture, culture inspires citizenship, citizenship transforms communities, and communities build nations.